TikTok Facebook and TikTok in the Affiliate arena in 2022 - Which one will be the next King?


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As the two most popular social platforms, Facebook and TikTok currently get tons of comparisons in many aspects. These days, this battle has spread among affiliate marketers and has not come to an end yet.

Facebook vs TikTok? Which platform do you believe is more powerful in affiliate marketing?

Of course, there are many ways to compare these two platforms, that’s why we are here! Now, let's dive deep into this post by Dynu In Media to have the best overview of these two hottest social platforms, then let me know which one you choose!

Tiktok is genuinely a new Goldmine!​

Consider being a new star in the affiliate game... It's true.

Tik Tok is a social media platform that launched in 2016. This app’s popularity has been growing tremendously, especially in 2020 and 2021 according to Statista. It has not stopped there, so far, TikTok got 1 billion monthly active users, particularly the Gen Z, who come to this platform for entertainment value, short-form variety, and positive self-expression.

Born between 1996 and 2010, as trendsetters and catchers, this generation is changing things when it comes to shopping habits. According to a study by Adweek-Morning Consult, almost half of TikTok users have purchased after seeing a product or service advertised on the app. While older shoppers are more cautious with money, Gen Z shoppers are more inclined to spend when they want something. And as digital natives. TikTok is truly a final destination.

All in all, Tiktok with its millions upon millions of daily users, seems to be the new domain force in the affiliate marketing market. This platform has already shown strong results in entertainment and E-commerce verticals!

Move on to the next step, what makes Tiktok even better when doing affiliate marketing is its low competition compared to Facebook. It seems to be the “bluest ocean” right now. Consider the fact that TikTok is a relatively new source and the auction is not too competitive there. More traffic, less competition. Affiliate marketers' next strategy is obvious!

So, the question arises whether TikTok can beat Facebook to be the affiliate marketing dominance?

Before going to the answer, we want to give you one more interesting piece of information that TikTok can do better at driving traffic to gambling offers even if it is illegal. Sounds weird? But it’s true!

You can promote gambling as long as you don't have to launch a TikTok through your ad profile. In fact, there are always other approaches that also convert well, including creating a channel, doing a live broadcast, or just finding a way to bypass the mods and run it through your ad profile. Decent traffic from there has been earned. TikTok has become a pretty good traffic source for gambling offers!

Feeling attractive and wanna step into this platform? Wait a minute, we still have some unspoken words below. Keep scrolling!

Is Facebook “an out-of-date guy!”?​


“Running affiliates through Facebook is like a meme for me.” You will probably find this kind of comment rampant in the forums.

But affiliates, forget those clichés. It’s time for Facebook to strike back!

You would think that Gen Z is the biggest online shopper? Not really. According to a study conducted by Ernst & Young, 49% of Gen Z buy products online more than once a month but experience up to 74% of millennials and baby boomers. In other words, the Facebook audience is still the dominant buying market.

Next, you need a social platform that can predict your target customer’s future behavior via AI and firm in the data source? Facebook is what you desire. We mentioned it above, so there is no further explanation.

Lastly, the reason why I assume Facebook has more potential when it comes to affiliate marketing is its nature. As a social networking site, everyone can create multiple types of content, from videos and pictures to text like quizzes, trivia, challenge posts, fun posts, memes, etc. which I appreciate more than TikTok, a short-video base platform. Obviously, some affiliates have to run highly specialized and challenging offers that deliver stellar ROI, and what they can do well to generate conversions is to convince their audience through diverse content.

Any RISK here?​


Still maintaining so many miracles, why do so many affiliates hate Facebook?

In fact, this social platform has become quite hard to work with lately. “Facebook is down for me, they’ve banned my accounts, and my business is ruined!” is a popular saying recently. Because Facebook algorithms are constantly changing, It sometimes randomly bans anything and everything. Honestly, no one is safe from the wrath of Facebook. If they don’t ban your accounts, they restrict your personal accounts from managing Ads, or they disable your page. Facebook tends to ban and kill accounts for all types of reasons, especially content related to verticals that are on their blacklist (mainly adults, gambling, finance, etc.). So if you want to make money in these industries, Facebook is not your place.

The second drawback of using Facebook to do affiliate marketing is that this platform is gradually picking up the number of users. With just a few quick researches on negative social issues on Facebook, you can find dozens of pages and groups built to follow this flow. Negative content is widely spread, leading to the creation of bad energy after using Facebook. And you know, who wants to carry a toxic mentality in their head all day? So without a doubt, Tiktok is currently being prioritized, which mainly conveys entertaining and humorous content from GenZ.

But, a coin has two sides


Going back in time, we all know that Facebook was founded in 2004, which means TikTok is 12 years younger than Facebook and TikTok’s traffic. Because of “Being born late”, TikTok traffic source is still in its early stages of development. That being said, when it comes to user targeting and analytics, Facebook wins! As a "Top of the social platform" over the years, Facebook has had a chance to gather millions of data points on potential customers to allow for the ideal targeting. This platform does an outstanding job of giving advanced marketers the insights into those target customers to be able to target Lookalike audiences (those who are most likely to engage with your marketing messages). It can predict your interest, character, relationship, hobby, etc. based on the profile data and your activity across the site. They use this information to run their business model. Meanwhile, TikTok's target audience has not been stretched yet, there are not many options for affiliates to run their campaign as the primary user base is young adults.

The second thing we want to highlight here is that TikTok does not allow users to place affiliate offer links on their ads or content! In other words, you can't embed clickable affiliate marketing links in TikTok videos. The one thing you can do at this moment is to insert the links into your TikTok bio and redirect your audience to this section in each video. Uhmm, although this is an edge for TikTok, as this post is standing in the eye of an affiliate marketer, it’s exactly a drawback compared to Facebook. Speed is always an advantage. People will become lazier when they have to go through many steps to get to the link of the product.

And, last but not least guys, remember the US threatened to limit TikTok last year by former President Donald Trump? US - Tier 1 - a GEO that every CPA marketer desires to work with due to its widest range of traffic sources with plenty of profitable offers. Imagine you have spent a bunch of money on building a potential TikTok channel that targets the US, then one day, that threat came true and your assets returned to zero. What do you think, affiliates? Even if it isn’t a sure thing, this beloved video-sharing app escaped a US ban, but who will ensure there are no risks later? Potential national security risks are still there, and as a living witness, TikTok was banned in India on June 29, 2020! You would tell me not to be so negative, but who can predict the future?

Read this far, do you have your own answer yet? Facebook and TikTok, which one do you choose?

Tiktok beat Facebook, Didn't it?

Now, no more theory, it's time to talk based on the real stats!

Honestly speaking, despite its issues, Facebook is apparently still working well for many. It’s getting better but clearly is still far from what it used to be.

However, let’s face the fact that Facebook is still bigger than TikTok in terms of user behavior, which every affiliate is interested in. Billions of people scroll via their Facebook feed monthly. Regardless of who your target customers are, they spend at least some of their time on Facebook.

So, believe in me, Facebook is still alive and performing well, at least for this year; you can earn some bucks here!


Facebook + Tiktok = Money

Alright, time to write some final words!

Some believe TikTok is a new Facebook. While it would be difficult to make that conclusion just yet, there is no doubt that TikTok has absolutely been working wonders for some marketers and affiliates, primarily for those whose products are popular among the Gen Z demographic.

However, each type has its own competitive advantages and features. As an affiliate marketer, let’s pick yourself the one you think fits best for the offers you want to run, also the audience you want to target.

Besides, the advice Dynu In media desires to highlight here is, you should not focus on one offer and one traffic source. Let's do multichannel as much as you can.

Do you see the table above? Up to 84,6% of TikTok users also dive into Facebook. In other words, Facebook + Tiktok = Money!

Hey Tiktok vs Facebook users, it’s time for you to express yourself!

Finally, back to the concern, Facebook vs. TikTok in the Affiliate arena in 2022, Which one will be the next King?

Umm, 1 King - 1 Queen, for sure!

Refer to other articles at Dynu In Media Blog to know more interesting about Affiliate Marketing!
 

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